Zermatt, Switzerland is a charming alpine village located at the foot of the iconic Matterhorn mountain. Here are some things you might want to know about tourism in Zermatt:
- Attractions: The Matterhorn is the main attraction in Zermatt, and visitors can take a cable car up to the summit for breathtaking views of the surrounding mountains. The village also has several historic buildings and museums, such as the Matterhorn Museum and the Zermatlantis Matterhorn Museum.
- Outdoor activities: Zermatt is a paradise for outdoor enthusiasts, with a wide range of activities on offer, such as skiing, snowboarding, hiking, and mountain biking. The town is surrounded by several ski areas, including the Matterhorn Glacier Paradise and the Sunnegga-Rothorn ski area. In the summer months, visitors can go hiking on the many trails around Zermatt, such as Gornergrat Ridge and Schwarzsee Lake.
- Food and drink: Zermatt offers a variety of cuisine, from traditional Swiss dishes such as cheese fondue and raclette to international cuisine. Visitors can also enjoy local wines and beers, as well as Swiss chocolate and other sweet treats.
- Shopping: Zermatt has several shopping options, with a range of souvenir shops, boutique stores, and high-end jewelry and watch shops. Visitors can also find locally made crafts and traditional Swiss products, such as cuckoo clocks and embroidery.
- Events: Zermatt hosts several events throughout the year, including the Zermatt Unplugged music festival and the Matterhorn Ultraks trail running race. The town also has a range of cultural events, such as concerts and theater performances.
Overall, Zermatt is a must-visit destination for those who love outdoor activities and stunning natural scenery. With a variety of attractions, activities, and events, Zermatt offers something for everyone, from families to adventure seekers to culture enthusiasts.